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Trust Your Audience: Data Debunks Nonprofit Social Media Fears

Despite the myriad good reasons to be using social media (including data indicating social media’s leading role in motivating visitation and donor support), some nonprofit organizations and museums...

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5 Key Reasons Why Social Media Strategies Are Different Than Traditional...

Social media and web-based platforms function differently than “traditional” marketing/PR platforms. While this may be obvious to some, I work closely with many experienced executive leaders who have...

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3 Market Changes That Have Completely Altered the Role of Marketing in...

  Gone are the days of marketing from the inside-out…When the exhibits teams would decide on the new attraction and leave it to the marketing team to get folks in the door. Now, in order to remain...

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The Evolution of Marketing from a Service Department to a Strategic Collaborator

If your organization still treats the marketing team as a “service” department instead of a critical, strategic resource, then it’s time to catch up. Audiences now expect organizations to operate from...

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Is your Nonprofit Living in the Past? Nine Outdated Ways of Thinking That Are...

If any of these outdated beliefs still linger within your organization, then your nonprofit may be suffering both in terms of finances and mission delivery. It’s time to retire these obsolete...

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Data Update: Efficacy of Various Marketing Channels (Social Media Still Top...

Data indicate that social media continues to be the fastest growing and most influential marketing channel. Social media is an enormously important component of your overall marketing and...

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The Real Reason Some Nonprofits Stink at “Digital” (And Why It Is Getting Worse)

Within some organizations, “going digital” is causing more problems than it’s solving. This isn’t because of the people who work in digital. It’s because of the people who don’t. I’ve posted briefly...

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The Role of Email Has Changed. Here Is How to Evolve Your Communication...

llustration by Sam Manchester/The New York Times The efficacy and best practices related to email as a marketing channel have changed. Data suggest that email is less effective in reaching large...

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Six Reasons Why Content Is No Longer King (And What Now Holds the Throne)

“Content is king” is confusing people and the reign is over. There’s a different ruler in town that is driving successful organizations: connectivity. “Content is king,” said Bill Gates famously as...

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The New Realities of Advertising Costs (Hint: You Are Getting Less Than You...

Many nonprofit organizations misunderstand the increasing costs of advertising – and it’s costing them dearly. It’s that season when organizations are preparing their budgets for the upcoming year....

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How Much Money Should Your Cultural Nonprofit Invest in Getting People in The...

Here’s how much money museums and cultural organizations should be spending to get people in the door – according to data.   My post on optimal audience acquisition costs made its way onto the list of...

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How Facebook Changes Affect Your Entire Organization (And You May Not Even...

Facebook is influencing more than simply how your organization does social media. Arguably, social media and digital engagement are responsible for a majority of the market trends that we experience...

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The Simple Reminder that Significantly Increases the Likelihood of a...

Want to increase the chances that your organization’s initiative will inspire action on behalf of your mission? Don’t forget this simple, guiding equation. As nonprofit cultural organizations, we are...

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Why Cultural Organizations Are Not Reaching Low-Income Visitors (DATA)

Data suggest that some types of cultural organizations are perceived as more welcoming than others. Here’s how we could do better. With missions to educate and inspire audiences, many visitor-serving...

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Think Twice Before Saying These Three Things to the Marketing Department

These three sentences may indicate that your organization is having a hard time coming to grips with 21st century realities. I specialize in market trends affecting the cultural, visitor-serving...

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On Museum Layoffs: The Data-Informed Importance of Marketing and Engagement...

Need to increase support for your cultural organization during tough times? It is counterproductive to instinctively cut marketing and engagement experts. I write about market data-informed tips for...

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Know Yourself: The (Often Forgotten) Key To a Successful Social Media Strategy

Don’t even think about creating a social media strategy without having your brand vetted by leadership first.  It’s a smart move for an organization to have a social media strategy. But in...

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The Power of Social Media vs. Your Organization’s Website (DATA)

Think that your website is your organization’s most important online communications asset? Think again. This week’s Know Your Own Bone Fast Facts video busts a myth that seems to be slow to shake for...

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Market to Adults (Not Families) to Maximize Attendance to Cultural...

Marketing to adults increases visitation even if much of your current visitation comes from people visiting with children. Here’s why. I’ve recently written quite a bit about the barriers to...

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The Three Most Overlooked Marketing Realities For Cultural Organizations

These three marketing realities for cultural organizations may be the most urgent – and also the most overlooked. This one’s got a Know Your Own Bone Fast Facts video, folks! If you’d like to share...

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